• ChromaWay, a blockchain technology company, has acquired the iconic Swedish-American fashion brand BLK DNM.
• The acquisition marks ChromaWay’s first acquisition of an established company for implementing real-world decentralization.
• BLK DNM will reveal the first tranche of technological innovations built on ChromaWay’s ‘Chromia’ relational blockchain in the coming weeks.
Blockchain Pioneer Acquires International Fashion House Blk DNM
ChromaWay, a Stockholm headquartered blockchain technology company, has acquired the iconic Swedish-American fashion brand BLK DNM. This is ChromaWay’s first acquisition of an established company for the purpose of implementing real-world decentralization and creating positive behavioral change within traditional industries.
Connected Fashion
BLK DNM will become a pioneer of ‘connected fashion’ – using technology to create community and responsibility within fashion – heralding the first significant use of blockchain tech in an industry yet to be meaningfully impacted by Web 3.0 technologies.
First Innovations Revealed in F/W 2023
The first tranche of technological innovations built on ChromaWay’s ‘Chromia’ relational blockchain will be revealed ahead of BLK DNM’s F/W 2023 collections reveal, which includes software and hardware based advancements underpinned by an ethical and communal concept known as ‘connected fashion’.
CEO Quotes
Henrik Hjelte, CEO and co-founder of ChromaWay said: “BLK DNM is a brand with an ethical mission and decentralization in its soul – it’s something of a borderless community already. It was a natural fit for our aspirations to transform the fashion industry through innovation.” Toni Collin, CEO BLK DNM added: “BLK DNMs imminent tech rollout will illustrate the power of our blockchain capabilities to create true behavioral change in an industry that has hitherto struggled to control its problematic environmental impact and embrace progress.”
Conclusion
The integration between BLK DNMs strategy and products with Chromaway’s blockchain capabilities marks a major milestone in ‘connected fashion’, inspiring more responsible behaviors in the industry while providing users with fairer access and more control over their data.